{"id":648,"date":"2019-12-16T13:28:54","date_gmt":"2019-12-16T16:28:54","guid":{"rendered":"http:\/\/54.20.68.26:8080\/?p=648"},"modified":"2023-03-13T12:05:42","modified_gmt":"2023-03-13T15:05:42","slug":"o-que-e-nps","status":"publish","type":"post","link":"https:\/\/blog.satellitus.com\/index.php\/2019\/12\/16\/o-que-e-nps\/","title":{"rendered":"O que \u00e9 NPS? Saiba mais sobre essa m\u00e9trica"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">O NPS ou Net Promoter Score \u00e9 uma m\u00e9trica usada para medir o n\u00edvel de satisfa\u00e7\u00e3o do cliente com o produto ou servi\u00e7o prestado a ele. O NPS vem sendo usado por muitas empresas que visam otimizar seus processos e oferecer produtos e servi\u00e7os que fa\u00e7am cada vez mais sentido para o cliente.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Diferencial<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">O diferencial desse m\u00e9todo \u00e9 que ele \u00e9 totalmente voltado para a satisfa\u00e7\u00e3o do cliente final, que \u00e9 o que realmente importa, nos dando confiabilidade. Essa m\u00e9trica \u00e9 usada por grandes marcas no mercado, como Apple, Netflix, Amazon e Microsoft, e vem sendo usada para medir o crescimento e a qualidade da empresa.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">C\u00e1lculo do NPS<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">A pergunta \u00e9 simples: em uma escala de 0 a 10, quanto voc\u00ea est\u00e1 satisfeito ou recomendaria para algum amigo o servi\u00e7o prestado?<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A partir dessa pergunta, os clientes s\u00e3o separados em 3 grupos:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Promotores<\/strong> (9 &#8211; 10) &#8211; S\u00e3o verdadeiros entusiastas da sua empresa e dos seus servi\u00e7os, clientes leais que compram e recomendam;<\/li>\n\n\n\n<li><strong>Neutros<\/strong> (7 &#8211; 8) &#8211; S\u00e3o clientes passivos, que consomem dos seus servi\u00e7os ou produtos com m\u00e9dia frequ\u00eancia, mas n\u00e3o leais;<\/li>\n\n\n\n<li><strong>Detratores<\/strong> (0 &#8211; 6) &#8211; S\u00e3o os clientes insatisfeitos com os servi\u00e7os prestados pela sua empresa, n\u00e3o recomendariam e nem consumiriam novamente.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>E como o c\u00e1lculo \u00e9 feito?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Para calcular o NPS, desconsidera-se os clientes neutros. N\u00f3s pegamos a porcentagem de clientes <strong>PROMOTORES<\/strong> e subtra\u00edmos pela porcentagem de clientes <strong>DETRATORES<\/strong>, e o resultado \u00e9 um n\u00famero que varia de -100 a 100, sendo:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zona Cr\u00edtica (-100 a 0)<\/strong> &#8211; Mais alto n\u00edvel de clientes detratores;<\/li>\n\n\n\n<li><strong>Zona de Aperfei\u00e7oamento (0 a 50) <\/strong>&#8211; Grande n\u00edvel de clientes detratores e neutros;<\/li>\n\n\n\n<li><strong>Zona de Qualidade (51 a 75)<\/strong> &#8211; A empresa possui mais clientes neutros e promotores do que detratores;<\/li>\n\n\n\n<li><strong>Zona de Perfei\u00e7\u00e3o (76 a 100)<\/strong> &#8211; A empresa possu\u00ed um alto \u00edndice de clientes promotores.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">No ramo de assist\u00eancias 24 horas o NPS \u00e9 uma m\u00e9trica extremamente importante e devemos prestar aten\u00e7\u00e3o na nota da empresa, pois \u00e9 a partir dela que o gestor de rede organiza a <strong>hierarquia de acionamento<\/strong>, que a grosso modo, \u00e9 a ordem de prestadores a serem acionados para algum servi\u00e7o.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Com base nisso, devemos sempre buscar o aperfei\u00e7oamento da nossa nota atrav\u00e9s de uma equipe treinada para oferecer atendimentos de qualidade, visando sempre a satisfa\u00e7\u00e3o do cliente. Adotar esses m\u00e9todos apenas ir\u00e1 trazer benef\u00edcios a sua empresa.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">O AutEM, um sistema de gest\u00e3o para prestadores de assist\u00eancia 24 horas, implementou o recurso de avalia\u00e7\u00e3o. Uma ferramenta que atrav\u00e9s de um simples envio de SMS o cliente pode acompanhar em tempo real a localiza\u00e7\u00e3o do motorista e avaliar o servi\u00e7o ao final do atendimento. <\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Voc\u00ea ter\u00e1 em m\u00e3os um relat\u00f3rio de avalia\u00e7\u00e3o, com as informa\u00e7\u00f5es do servi\u00e7o e a nota fornecida pelo cliente, possibilitando uma compara\u00e7\u00e3o no mercado e uma autoavalia\u00e7\u00e3o da empresa.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>O NPS ou Net Promoter Score \u00e9 uma m\u00e9trica usada para medir o n\u00edvel de satisfa\u00e7\u00e3o do cliente com o produto ou servi\u00e7o prestado a ele. O NPS vem sendo usado por muitas empresas que visam otimizar seus processos e oferecer produtos e servi\u00e7os que fa\u00e7am cada vez mais sentido para o cliente. Diferencial O [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":652,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_uf_show_specific_survey":0,"_uf_disable_surveys":false,"footnotes":""},"categories":[33],"tags":[67,3,68,65,62,69,4,63,64,66],"class_list":["post-648","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-negocio","tag-assistencia-24-horas","tag-autem","tag-guinchos","tag-nota-do-atendimento","tag-nps","tag-prestadores-de-servicos","tag-satellitus","tag-satisfacao","tag-satisfacao-do-cliente","tag-seguradora"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 5.0.0.1 - aioseo.com -->\n\t<meta name=\"description\" content=\"O NPS ou Net Promoter Score \u00e9 uma m\u00e9trica usada para medir o n\u00edvel de satisfa\u00e7\u00e3o do cliente com o produto ou servi\u00e7o prestado a ele. O NPS vem sendo usado por muitas empresas que visam otimizar seus processos e oferecer produtos e servi\u00e7os que fa\u00e7am cada vez mais sentido para o cliente. Diferencial O\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<meta name=\"author\" content=\"Satellitus Tecnologia\"\/>\n\t<link rel=\"canonical\" href=\"https:\/\/blog.satellitus.com\/index.php\/2019\/12\/16\/o-que-e-nps\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 5.0.0.1\" \/>\n\t\t<meta property=\"og:locale\" content=\"pt_BR\" \/>\n\t\t<meta property=\"og:site_name\" content=\"Blog | Satellitus Tecnologia -\" \/>\n\t\t<meta property=\"og:type\" content=\"article\" \/>\n\t\t<meta property=\"og:title\" content=\"O que \u00e9 NPS? 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